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Description
In 1997, SB
824 (Greene) established the California Center for Teaching
Careers (CalTeach) for the purpose of recruiting qualified and capable
individuals into the teaching profession. Administered by The California
State University (CSU) Institute for Education Reform, CalTeach
is “a one-stop information, recruitment and referral service”
for individuals who are considering or pursuing careers in teaching.
Specifically, CalTeach’s mission is to:
- develop and distribute statewide public service
announcements.
- develop and distribute effective recruitment
publications.
- create a referral database for qualified teachers
seeking public school employment.
- provide information to prospective teachers
regarding credential requirements.
- provide information to prospective teachers
regarding admission to and enrollment in conventional and alternative
certification programs.
- develop and conduct outreach to high school
and college students.
CalTeach maintains a call center, a Web site and
two regional offices located at CSU Fresno and CSU Long Beach. Individuals
can call the telephone help line or visit the Web site for information
on pathways to teaching, credentialing requirements, financial aid,
employment resources, and education and career fairs. Through the
Web site and call center, individuals also are directed to the teacher
recruitment centers, which provide job counseling and referral services,
and to Ed-Join, an online job Web site for public school educators.
CalTeach also produces and distributes a newsletter, brochures,
videos and advertisements.
Funding
The budget for CalTeach has fluctuated since its establishment.
Initially, CalTeach received $500,000 appropriated from federal
Goals 2000 funds. A substantial funding increase of $9 million during
the 2000–01 fiscal year was used to support in-state and out-of-state
media campaigns. As a result of cuts to the CSU General Fund in
2002–03, $9 million was eliminated in 2002–03. The call
center, Web site and personnel will be maintained, but in-state
advertising and outreach through radio and print ads will be reduced
and out-of-state recruitment will be discontinued. CalTeach plans
to continue to develop recruitment materials, distribute publications
statewide and support the recruitment centers. Program managers
do not expect the high levels of funding seen in 2000–01 and
2001–02 in the future.
Funding for CalTeach
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Fiscal Year
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Funding (in millions)
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1997–98
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$0.5 (appropriated from Goals 2000 funds)
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1998–99
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$2.0
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1999–2000
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$2.0
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2000–01
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$11.0
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2001–02
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$11.0
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2002–03
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$2.0
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| Note: CalTeach also received $150,000 from
the Stuart, Walter S. Johnson and Hewlett Foundations in 1997–1998.
The program received an additional $500,000 from Goals 2000
in 1998–99, 1999–2000 and 2000–01. |
Participation
CalTeach engages in broad-based outreach and advertising that targets
individuals high schools, community colleges and universities; out-of-state
teachers; and “career changers” interested in teaching
careers. During 2001–02, CalTeach logged an average of 7,400
calls per month and an average of 6 million Web site hits per month.
CalTeach staff presented at more than 170 programs and events, primarily
at high schools and community colleges. CalTeach also targets the
ethnic media to reach new populations of potential teachers and
has translated material to Spanish, Vietnamese, Korean and Chinese.
CalTeach also has sent outreach specialists to college campuses
in other states and sponsored recruitment fairs in cities across
the nation.
Evaluation
The California Commission on Teacher Credentialing (CCTC) currently
is conducting a five-year evaluation of CalTeach. In addition, CSU
is required to submit a report to the Governor and to the Legislature
on progress made in its teacher-related advertising and outreach
efforts, including coordination with the Teacher Recruitment Incentive
Program (TRIP) and other teacher incentive programs.
Additional
Resources
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